We understand that our clients come to us because they want to increase their traffic, improve sales and ultimately make more money. There are too many agencies that go through the motions with a low-effort, cookie-cutter campaign that does nothing but waste their client’s time and money. This is why our primary focus is always to produce the best possible return on investment for the businesses we work with. We do this by designing and implementing bespoke strategies that work with your specific business and your clients to yield the best possible results.
SEO uses search engines like Google to provide a steady stream of traffic to your website, traffic that can in turn be converted into leads and sales. One of the things that makes SEO so effective is its ability to target only relevant people and businesses, this is because all the traffic you receive through SEO will have had to search your specific keyword/phrase and will therefore already be interested in what you’re offering. This gives SEO a competitive edge over PPC as you can appeal to just your target market as opposed to wasting valuable budget paying per click to be seen by everyone.
SEO stands for Search Engine Optimisation and it is the process of optimising your website, its content and its links to best match Google's criteria for a website that should rank at a high position.
The price of our SEO services depends massively on the competition/keyword difficulty you are trying to rank for and the current state of your SEO, the bigger the goal, the more work is required and the higher the cost will be.
One of the great things about SEO is that unlike ads, it will continue to generate revenue even after you have stopped paying. However, your competitors will likely improve their own SEO so some light maintenance can be required to ensure you keep your rankings.
Once again, the timeframe of a campaign depends entirely on the difficulty of the keywords you would like to rank for as well as where you currently are. For an average difficulty keyword, it generally takes around three months to go from the second page to the first, however, the lower you are ranking, the longer it will take.
SEO and PPC each have their own advantages and disadvantages, however, we feel SEO provides a better ROI and larger upside long term. For example, PPC can yield results from day one whereas SEO takes time, but with PPC you will always be paying per click as opposed to the steady stream of free traffic SEO brings.