SEO is one of the fastest-growing and most popular forms of improving sales online, compared to other methods such as paid ads and social media, SEO is affordable and allows you to directly target your desired audience. SEO increases visibility, drastically improving your sites reach and customer engagement, furthermore, outranking your competition helps boost the validity and reputation of your business, giving your business a competitive edge. The bottom line is that the better your SEO, the more traffic your site and business will receive; considering SEO leads have an average close rate of 14.6%, every search engine position you gain means more clicks, more sales and more money for your company.
Our detailed SEO process follows these six steps on repeat to ensure we can hit and then maintain your organic ranking goals.
Here we analyse your current site, as well as your competitors to gauge the priority changes that need to be made, and to establish what needs to be done to hit your goals.
Secondly, we will use our keyword software as well as industry analysis to work out which relevant keywords receive the most searches, allowing us to determine what to rank for as well as which words to prioritise.
These are the first real changes to your website, this involves structural adjustments, implementing Title tags and Meta tags, adding Alt tags to all images and optimising H1 headers.
Next is the largest and most important part of the process, we will use our keyword research from before to write high quality, high converting content with the perfect keyword density for optimum ranking.
Link building is a vital part of SEO, it involves building high-quality backlinks to your site that help build domain authority which in turn improves traffic and boosts your ranking.
Finally, we will review the optimisations we have made and the resulting rank changes to see what we can do differently or how we can adjust going forward. Furthermore, detailed reports of progress and changes will be issued on a monthly basis to all our SEO clients so you stay up to date.
At Worcester Web Dev we put our clients first; unlike other companies that avoid communication or worse still, produce a small amount of work and then vanish, we offer 24/7 communication and support. All our SEO clients will receive monthly reports on the progress of their project as well as the strategy going forwards. We believe customer satisfaction is paramount to the success of our business and it's something we'll never compromise. We always ensure that we meet every deadline that's set and strive to exceed our client's expectations; at the end of the day you want results and we want to provide them, in the hope that we'll be one of the best decisions your business has made.
At Worcester Web Dev our prices vary depending on the size of the project, this includes the size of the website and the number of changes required, as well as the difficulty to rank for their specific keywords. Some keywords will be significantly harder to rank for than others and some locations will be significantly harder to rank for, such as the difference between ranking nationally compared to ranking in a town or small city. However, no matter the size of the project we see our price as an investment for any business, an investment that will produce revenue for years.