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Google My Business, known as GMB is a tool that allows you to manage and optimise your business profile on Google. Your Google profile includes your businesses Google maps listing, allowing you to add photos, descriptions and reviews that will help boost your rank on Google maps in your local area. The higher you rank on Maps, the more organic traffic your website will receive.
Compared to other means of generating website traffic, such as SEO and paid ads; GMB is far cheaper and while it may not yield quite the same results it is certainly fantastic value for money. For a small investment that a business of any size can afford, your website will be visible near the top of the Google search results as well as on Google Maps itself for your local area, something that will continue to pay your business back forever.
Unlike SEO that can take months to build content and structure for optimum ranking, a GMB listing can be created and optimised in a week with some monthly maintenance mainly based on reviews and updated images. This means your business can rank effectively and be seen by potential customers in a short space of time, this is especially important when the quality of your competitors SEO is high and would be difficult to challenge.
Creating a verified and well optimised Google My Business profile helps boost the validity of your site as well as the number of visitors it receives. This in turn helps improve the SEO of your website itself, resulting in more organic traffic for your business online.
Google My Business and in particular Google Maps is so great because it appears first on a Google search, before any websites. This means that for a relatively small cost your business can rank effectively and be seen by your target audience without having to spend the large amounts of time and money that SEO requires.
Having a verified Google Maps listing showcasing your physical locations with reviews, photos and descriptions helps potential customers see how established and professional your business is. Furthermore having your listing rank high in your local area, particularly above your close competitors helps your business stand out over your competition.
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There are a number of factors that affect your GMB listing and how well it ranks. For example, citations on different directories such as Yelp and Trustpilot; your descriptions and their quality of language and keyword density, as well as Geo-tagged images and reviews.
All you need for us to get started is a business, a physical location you want to display and some photos for it. We will take care of the rest; setting up your listing, verifying it, as well as writing all your optimised content and Geo-tagging your images. Just get in touch to enquire.