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Google My Business Optimisation: Leveraging it to drive Sales

Google My Business physical location

Lead generation and Google My Business go hand in hand. Google My Business (or GMB) is a local business listing service powered by Google. All you need is some face-to-face interaction with your customers to register. The service is completely free.

A properly optimised Google My Business listing enables you to provide useful information to potential clients about your business, such as your hours of operation, where you are located, and how potential clients can reach you.

Using Google My Business correctly can significantly increase your revenue and provide invaluable insights about your customers.

In this blog, I’m going to explain its importance and how you can optimise it to generate more leads.

The importance of Google My business

Be discoverable

No matter what your objectives are, Google is unmatched as a search engine.

The reason for this is that 70% of all searches happen on Google. This is the equivalent of 3.5 billion searches per day.

A study by backlinko found that the number 1 result in Google gets 31.7% of all clicks and only 0.78% of Google searchers clicked on something from the second page.

This is where Google My Business can help; it ensures that when someone looks up your business on Google Search or Google Maps, they find it. Whether you have a website or physical address, your listings show where and how searchers can visit your store.

According to a study conducted by Google, 50% of consumers who used their smartphones to search for local businesses, visited the store the following day.

Boost customer confidence

Google My Business helps provide credibility to businesses which results in a 70% higher chance that customers will visit a business.

According to another study, businesses with complete listings on Google have x2 the odds of earning customer trust.

Trust is an important factor in purchasing decisions. The more confident a consumer feels, the more likely they are to buy.

Google’s credibility can increase people’s likelihood to visit your store by 38% and to buy your products by 29%.

Reviews on Google My Business also contribute to building trust. In a study conducted by Think With Google, 88% of consumers trust online reviews more than personal recommendations.

How to set up Google My Business listing

Step 1: Sign in to Google My Business

Registering Worcester Web Dev on Google My Business

Go to www.google.com/business to sign in. If you already have a Google account, you can sign in. If you don’t, you can create one. 

Tip: Make sure you sign up with your business email domain.

Step 2: Add your business

Entering business name into Google My Business

The next step is to enter your business name. The drop-down menu should appear as soon as you begin typing your name, but if not, just type your full business name in and click add your business to Google. The next step is to choose the category that best describes your business.

Step 3: Enter your location

Entering business address on Google my Business

For this step, Google will ask if you have a physical address. Put your physical address in the field, and you may also be asked to place a marker on the map where it is located. It is also possible to list the area in which your business offers service if your business has no physical location.

Step 4: Fill in your contact information

So your customers can reach and find you, enter your business number and website address here. Alternatively, you can use a Facebook page instead of your website.

Step 5: Finish and manage your listing

To finish your listing, just click finish. Afterwards, your business address will be mailed a code that should enable Google to confirm your account. To unlock all the features of GMB, this step is essential. Once your company information has been added, you can access your dashboard to start customising your listing.

How to optimise Google My Business listing

Writing information

The most relevant search results appear in local search results. As a result, you need to provide the most detailed and accurate information. Provide information about the goods and services your business offers, where it is located, and how they can obtain them.

As with traditional website SEO, Google uses a variety of signals to serve search results. In addition to including important keywords, and search phrases in your GMB listing. Being listed directly within your GMB listing will be extremely helpful. These should be included in your business description and your Local Posts.

Use photos

Worcester Web Dev photo gallery on google maps

Once you have completed your basic information, you can begin to customise your visual aspect.

If your customers are searching for your business online, they will notice your profile picture first.

Synup study found listings with photos receive 20% more clicks and 2x more trust than those without photos.

Google themselves also support the use of photos by saying that listings with photos receive 42% more drive requests on Google maps.

Taking advantage of user-generated content on your listing can result in a plentiful gallery of photos from your customers.

Collect reviews

Reviews are one of the most important aspects of your listing.

Put it this way:

Good reviews = more sales.

90% of people read reviews before they make a purchase when researching a business, so the more positive reviews you have, the more likely your business will receive new customers.

Reviews also help your business appear in search engines and help improve its visibility. By creating a review generation strategy, you can encourage your customers to leave feedback.

Check out our review generation service for more advice on getting more reviews.

Make sure you respond to all reviews on Google. As when you respond to customer reviews, you are demonstrating how much you value your customers and what they have to say about your company.

Speak to your customers through Google My Business

It can be somewhat inconvenient at times but messages to and from customers are very important on the Google My Business app.

Perhaps you are thinking that your contact information is included on your Google My Business listing, so you don’t need to activate this feature.

However, not all customers want to call you.

More than 90% of business leads prefer text messages to phone calls.

For maximum performance and visibility through the GMB listing, it’s critical to keep message response time under 24 hours.

Google will display your response time on your listing after calculating it for you. Your average response time is based on how long it takes you to respond to inquiries.

But faster is better.

Customers don’t want to wait for answers and often a fast answer is the difference between a customer and a non-customer.

turning on messaging on Google My Business

To turn his feature on,

Simply click turn on messaging in your Google My Business dashboard. Next, you’ll have to enter your phone number (Google won’t display this number).

Google My Business insights

Worcester Web Dev page insights on Google My Business

As with any marketing tactics, it’s important to measure the impact of your Google My Business listing. 

Google my business insights can tell you:

  • The way your customers find your business 
  • Where on Google your customers are finding your listing 
  • The actions your customers are taking on your listing 
  • Areas that your customers are living 
  • Total phone calls and time when customers are calling


The insights should be monitored regularly so you can see where people are dropping off in your funnel process. Allowing your business to update your strategy to maximise results.


With Google My Business, you can easily share significant business details with potential customers looking for your products, services, or experiences. By not claiming and optimising your Google My Business listing, you are turning down free digital marketing.

GMB helps with local SEO and allows you to engage with your customers through posts, messages, and reviews. Additionally, it provides useful insights into your customers’ purchasing paths.

If you want help setting up your Google My Business account, we are here for you!

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About Worcester Web Dev

Built by a small team of design crazy marketing enthusiasts with a goal to help local businesses build and grow their online presence. Worcester Web Dev prides itself on being at the forefront of high-converting innovative web design.

Want to optimise Your Google Maps Listing?

Download and follow our free GMB checklist to get your listing to the top of the map pack!